How to Use the Facebook Branded Content Tool: A Complete Guide 2025
Master Facebook’s Branded Content Tool to boost awareness, drive sales, and land paid partnerships. Follow step-by-step tips, tagging methods, and analytics.
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Do you want to enhance brand awareness, optimize sales, or get discovered for paid partnerships? With over three billion monthly active users, Facebook remains the biggest social media platform. Therefore, incorporating Facebook into your marketing strategy is inevitable.
What is the Facebook branded content tool? How do you use Facebook branded content tools?
Let’s delve deeper to explore the meaning of this tool and how to use it to optimize your marketing strategy’s success.
What is the Facebook Branded Content Tool?
Introduced in 2016, the Facebook Branded Content Tool enables influencers to mark their content as paid partnerships. Facebook’s branded content tool helps influencers to disclose their partnership with a certain brand to an audience.
What Do Branded Content Posts Look Like?
Branded content posts appear as the influencer’s page with a brand’s page, and the Paid Partnership label appears on the posts in grey.
Branded Content Post on Facebook
Facebook followers who see the branded content post can also click the About this partnership button for more details.
When creating branded content, influencers tag their partner brand in their posts which gives the latter access to post analytics. What is branded content tagging on Facebook? Join us as we explore further.
Branded content tagging entails using the branded content tool to tag the brand associated with the product or service. After tagging, the sponsor is notified and receives metrics about the influencer’s post. How do you use Facebook’s branded content tool?
How to Use Facebook Branded Content Tool
There are different techniques of branded content tagging on Facebook. These include through page composer, Meta ads manager, and pages manager app. Other techniques include using Meta Business Suite, various APIs, and Facebook Live videos.
How to Tag a Sponsor on a Facebook Page
Another helpful Facebook branded content tool is the Facebook page. Use the procedure below to understand how to tag a sponsor on Facebook.
Create a new post from your Facebook page
Click the “Facebook Handshake” symbol
Select your partner brand’s page by entering their URL or page name
Click Publish. Provide all the necessary information including the commercial nature of your content.
How to Tag a Sponsor on Facebook’s Ads Manager
To use the Facebook branded content tool on Meta Ads Manager, use the steps below.
Select Create from your Meta Ads Manager page.
Select your advertising objective. Click Next
Define your campaign name, category, budget, and A/B test. Click Next.
Specify your campaign audience, location, and ad schedule. Click Next.
Below the Identity option, turn on the toggle for the Partnership ad
Select your page as the Primary identity then the partner brand’s page as Second Identity.
Click Publish
How to Tag Sponsor on Facebook Business Suite
Branded content tagging on Meta Business Suite is as easy as the first two options discussed above. Want to learn more about it? Let’s discuss it.
Go to Meta Business Suite
Click Create Post
In the Collaborator section, add the name or URL of the sponsor. This option was previously Facebook handshake.
Select media optimization preferences. Click Next
Click Publish
Now that you have understood how to use the Facebook branded content tool, creating the best content using the brand content marketing tools is the other important hack. Which are the best brand content creation and marketing tools to use? Let’s delve deeper.
Branded Content Creation and Marketing Tools
1. UGC Factory
UGC Factory is a creative agency that helps direct-to-consumer brands drive more leads and sales by producing high-performance video ads. UGC Factory has worked with top brands like Huel, Armra, Kiss, Celluc+R, Mando, Dude, among others.
UGC Factory provides top-notch user-generated content using the following branded content tools:
Script: Our copywriters develop custom scripts based on efficient frameworks optimized to suit your specific needs.
Film: Our network of creators uses the latest video techniques and trends to generate scroll-stopping content
Edit: Our team of editors pieces together content based on best-performing frameworks which allows you to continuously A/B test
Measure: Our team collaborates with your ad team for optimized content based on ad performance.
Why UGC Factory? Check out the competitor analysis below.
About Dan Ragan
Founder of UGC Factory and expert in user-generated content marketing strategies. With over 10 years of experience in digital marketing, Dan helps brands leverage authentic content to drive engagement and conversions.
