How to Make YouTube Shorts: A Complete Guide for Brands and Creators 2025

YouTube Shorts is the trendiest and most creative way to share your message on YouTube. With hundreds of thousands of YouTube Shorts produced every day, adopting the same to promote your brand or profile is inevitable. YouTube Shorts focuses on vertical videos that are fewer than 3 minutes in duration and different features for user interaction. 

The YouTube Shorts Feature

YouTube’s algorithm heavily promotes YouTube Shorts making them the best video format for brands. Want to learn how to make YouTube Shorts? Our complete guide has everything you need to know. 

What are the Benefits of YouTube Shorts?

YouTube Shorts enhance a creator or brand’s visibility given YouTube’s algorithm favors new, engaging content. YouTube Shorts feature on the homepage, recommendations, and search results of your brand or creator profile. The main benefits of YouTube Shorts are:

• Shorts are easy to create using YouTube app tools. This allows for timely and diverse content production. 

• Shorts tap into YouTube’s over 2 billion users increasing your potential for viral reach.  

• Shorts are great for driving traffic to subscription websites. 

How to Make YouTube Shorts

In this part, we will explore the tips for making YouTube shorts. Are you ready? Let’s get started.

Method#1: Film Your YouTube Short

Over 70% of YouTube users prefer to watch short-form videos given most watch time comes from mobile users. Further, creators and brands who use YouTube shorts see a 40% increase in their overall subscriber growth. 

In this section, we will learn how to film and edit videos to make YouTube Shorts using the YouTube app or other platforms. 

a). How to Make YouTube Shorts with the YouTube App

Creating YouTube Shorts is very easy. Before creating your first short, some of the best practices you should remember:

• Make the first few seconds of your YouTube short captivating

• Encourage replayability by creating quality videos since YouTube Shorts loop

• Use an authentic and honest voice

• Integrate trending songs and sounds

• Educate your audience

Let’s now discuss the process of creating YouTube Shorts from your YouTube app. 

1. Sign in to the YouTube app. 

2. Tap Create

and select Short. This opens your camera and provides options for filming your Short. 

3. To record a clip, hold Capture

. You can tap it to start and stop your recording.
On the record screen, the following tools are available:

• Start over: Tap Close

• Delete.

• Undo and Redo changes: Tap Undo

• to remove the previous video clip you recorded or tap Redo

• to add it back.

• Set Shorts duration: You’ll see the duration on the upper right side of the screen. Tap 15s to switch to 3m.

• Save as draft and exit camera: Tap Close

• Save and exit.

• Add sound: Tap Add sound

• search for the sound that you’d like to add

• tap

• Camera options on the right menu: In this option, you can switch from the back to the front camera, use a green screen, add effects, or set a timer.