From Glossier to Shopify: 26 Well-Known Brands That Work With Micro Influencers 2025
Explore 26 brands using micro-influencers to drive trust, niche reach, and conversions. See tactics from Glossier to Shopify and learn how to find the right creators.
Why are Micro-Influencers Important?
People trust them because they feel real and relatable.
Their content feels personal, like a friend sharing tips, not a sales pitch.
See how brands like Glossier, Airbnb, and Shopify work with micro-influencers to connect with specific groups. Plus, learn how they find the right influencers to make their campaigns work!
Glossier
Industry: Beauty
Glossier actively partners with micro-influencers to showcase their products through authentic and engaging content.
https://www.tiktok.com/@glossier/video/7457603601238674731?q=glossier&t=1737223079959
Influencers receive PR packages featuring new launches, and they often create unboxing videos, skincare tutorials, and "everyday beauty" content on platforms like TikTok and Instagram.
Audible
Industry: Technology and Media
How do you make audiobooks an everyday must-have? Audible's answer lies in micro-influencers. By collaborating with book bloggers, podcasters, and creators with 10,000–50,000 followers, they connect with communities of readers.
Creators share content like "monthly book picks" or show how Audible fits into their routines, whether during a workout or a morning commute.
https://www.tiktok.com/@audible/video/7223750600272530730
On TikTok, Audible thrives through #BookTok, where influencers recommend audiobooks or react to trending titles, reviewing books they have recently finished.
Warby Parker
Industry: Eyewear
Influencers often participate in Warby Parker's Home Try-On program, sharing their unboxing, try-on sessions, and styling tips through Instagram Stories or TikTok videos.
By sharing real-life experiences with their glasses, influencers help potential customers visualize how the eyewear fits into their lives.
https://www.tiktok.com/@warbyparker/video/7449144934411586858
This focus on relatability and trust allows Warby Parker to stand out in the competitive eyewear market while connecting with consumers on a more personal level.
Airbnb
Industry: Travel and Lodging
How does Airbnb keep its feed so relatable and fun? They team up with micro-influencers: travel bloggers and vloggers who love sharing their adventures.
By working with travel bloggers and vloggers who love sharing their adventures, Airbnb can showcase real experiences.
https://www.tiktok.com/@airbnb/video/7436763236973808938?q=Airbnb%20&t=1737223408873
Airbnb's Superhost Ambassador program also engages experienced hosts to assist newcomers, offering perks like early access to new features and monetary compensation for referrals.
Daniel Wellington
Industry: Watches
Instead of investing in traditional ads, this global watch brand sends free watches to influencers who share photos wearing the watches, often using the hashtag #danielwellington.
But Daniel Wellington doesn't stop at gifting. The brand also runs creative campaigns to keep their collaborations exciting. For example, they provide influencers with personalized discount codes to share with followers.
Herbivore Botanicals
Industry: Skincare
Herbivore Botanicals sends PR kits to micro-influencers who love natural skincare to show how they use products in their routine. This approach makes it easy for consumers to picture themselves doing the same. It connects the brand with people who are into natural ingredients and self-care while keeping the message real and relatable.
ASOS
Industry: Fashion
ASOS collaborates with micro-influencers to share relatable, everyday-style content across platforms like Instagram, TikTok, and Snapchat. Influencers often post outfit inspiration, styling tips, and behind-the-scenes glimpses into their fashion choices, making the brand feel approachable and authentic.
https://www.tiktok.com/@perriesian/video/7440227254220721441?q=ASOS%20&t=1737378984659
Shopify
Industry: eCommerce
Shopify makes it easy for influencers to collaborate with small brands through Shopify Collabs, where they get products to promote and earn commissions. Their approach is simple: support influencers who keep it real while helping small businesses grow.
Imagine watching a "How I Started My Business" video and instantly grabbing that product you loved: all without leaving the app.
Chewy
Industry: Pet Supplies
Chewy collaborates with micro-influencers who are passionate pet owners, such as dog trainers, bloggers, and cat parents.
These influencers create personalized content showcasing their pets enjoying these products! For instance, a dog trainer might demonstrate the use of Chewy's treats during training sessions, or a cat owner might share how Chewy's auto-ship service simplifies their routine.
https://www.tiktok.com/@chewy/video/7460238949420731691?q=chewy&t=1737202514888
HelloFresh
Industry: Meal Kit Subscription Service
HelloFresh works with micro-influencers whose followers love exploring new recipes, crave convenience, and enjoy sharing their cooking moments online.
These audiences trust relatable influencers (like busy parents or young professionals) demonstrating how HelloFresh simplifies mealtime.
Influencers share personalized discount codes through the HelloFresh Ambassador Program and earn sign-up rewards.
Levi's
Industry: Apparel
Levi's works with influencers who love casual fashion and care about the environment. These influencers share how they wear Levi's jeans for things like hanging...
About Dan Ragan
Founder of UGC Factory and expert in user-generated content marketing strategies. With over 10 years of experience in digital marketing, Dan helps brands leverage authentic content to drive engagement and conversions.
