Analytics and Insights
6 posts
Beauty UGC Ads: What 748 Ads From 25 Brands Reveal (2026)
We analyzed 748 beauty ads from 25 DTC brands to see which were still running after 30 days. Founder ads held at twice the rate of standard UGC, authority hooks led, and default TikTok captions lagged.
Supplement UGC Ads: What 1,648 Ads From 101 Brands Reveal
We analyzed 1,648 supplement ads from 101 DTC brands to see which creators, hooks, captions and formats keep running. The patterns, examples and playbook.
Why We Test Static Ads Before We Shoot a Single Video
Video is the most expensive way to learn. How we use static ads to test messages and micro-personas first, then put video budget behind proven angles.
Crafting Successful Ads: The Art of Creative Testing in 2025
Master creative testing in 2025 to boost CTR, engagement, and conversions. Learn what hooks win, iterate fast, and scale high-performing ads across platforms.
How to Calculate Reach in 3 Steps 2025
Calculate reach in 3 steps. Get clear formulas, real examples, and tools to boost ROI. Master reach vs impressions in 2025: act now to make every view count.
How to Measure Influencer Marketing: Everything You Need to Know About Influencer Marketing Metrics 2025
Unlock influencer ROI in 2025. Track the top 10 KPIs to boost awareness, leads, and sales with IGC. Learn what truly moves revenue, and how to measure it.