UGC Factory Logo

The UGC agency for beauty brands

What's working in beauty ads right now

We track the live Meta ads of top beauty brands in our Pulse database. Across 748 beauty ads from 25 brands, 42% were still running after 30 days. Here is what separated them:

  • Ads fronted by the founder or the brand's own team stayed live 76 to 78% of the time, about twice the rate of standard creator ads (37%).
  • Authority hooks (a credential, a stat or the founder's reason for making the product) held at 66%. Confession and pain-point openers held at 31 to 35%.
  • Designed, animated text and clean no-caption cuts beat the average. Default TikTok-style captions held at just 29%.
  • Routine and stack ads held at 51%. Straight testimonials held at 32%.
Read the full beauty UGC report

We created 50,000+ UGC ads that resulted in $100+ million in sales

View Full Portfolio

How we build beauty creative

  1. 1

    Research first: we pull what's scaling in your ad account and across beauty before anyone writes a script.

  2. 2

    Faces that sell the formula: founder and team concepts alongside creator content in every batch.

  3. 3

    Show the routine: the product in use, in context, instead of another "I tried this" review.

  4. 4

    Test, read, iterate: we review what your ad account shows and feed it into the next batch.

Beauty brands we've scaled

Impress Lash

Sub-$70 CPA and brand awareness from zero

Impress Nails

Scaled profits after overcoming creative burnout

Client Success Stories

DON'T TAKE OUR WORD FOR IT

Fair Comparison

WHY CHOOSE US OVER
MARKETPLACES

Stop wasting time with hit-or-miss creators. Get consistent, high-converting UGC that scales your brand.

Feature
UGC Factory
MARKETPLACES
SERVICE
Done-For-You Monthly Retainer
Marketplace Pay-per-Video + hidden fees
PRICE
Transparent Pricing
Pay-per-Video + Creator Fees
CREATIVE STRATEGY
Done-For-You
Do-It-Yourself
CREATORS
Highly-Vetted Roster
Hit-or-Miss Quality
SCRIPTING
UNLIMITED EDITS
Our Package

Ready to Dominate with UGC?

Our comprehensive Performance Package provides everything you need to consistently generate high-converting ad creative at scale.

Recommended

Performance

Ideal for brands ready to scale with consistent, high-quality creative.

What's Included:

  • 24 UGC Ads / month
  • 3 Content Creators
  • Full Licensing Rights
  • 3-Week Delivery
  • Dedicated Creative Strategist
  • Raw Files Included
Client Success Stories

Even More Wins From Our Clients

Common Questions

Frequently Asked Questions

Everything you need to know about our UGC services and influencer marketing agency expertise

UGC Insights

LATEST CONTENT FROMOUR EXPERTS

Best UGC agencies for DTC brands in 2026, grouped into full agencies, creative-only agencies and managed marketplaces
UGC Marketing

Best UGC Agencies for DTC Brands (2026): 8 Options Compared

An honest comparison of 8 UGC agencies and managed services DTC brands shortlist in 2026: model, public pricing, media buying and who each one fits.

Dan Ragan
6 min
Beauty UGC ads report: 748 ads from 25 brands, founder ads 76 percent still live at 30 days versus 37 percent for UGC creator ads
Analytics and Insights

Beauty UGC Ads: What 748 Ads From 25 Brands Reveal (2026)

We analyzed 748 beauty ads from 25 DTC brands to see which were still running after 30 days. Founder ads held at twice the rate of standard UGC, authority hooks led, and default TikTok captions lagged.

Dan Ragan
6 min
What 1,648 supplement UGC ads reveal: report cover with key stats
Analytics and Insights

Supplement UGC Ads: What 1,648 Ads From 101 Brands Reveal

We analyzed 1,648 supplement ads from 101 DTC brands to see which creators, hooks, captions and formats keep running. The patterns, examples and playbook.

Dan Ragan
6 min
Explore All Articles →